LITERACY AND USAGE OF VALUE ADDED SERVICES OFFERED BY BANKS

Dr. P. Jayamary, T. Annies Jenita Polin

Abstract


The value added services in banking services in banking service sector have been introduced to the customer's
satisfaction in this competitive field. It is not only important to introduce various schemes and services to the society but
also we must make sure that the services we offer do properly reach the customers and they are aware of it. This can be
termed as 'customer literacy'. As like the changing lifestyle of people, banking sectors also offer various services to its
customers to ensure loyalty and comfort of the customers. The process of withdrawal of money and deposits are made
simpler and easier in today's world. Everybody who holds a bank account can access money from anywhere without
being physically visiting the bank. This study enables the readers to understand the value added services offered by the
banking sectors. In addition to that this study helps the readers to know the customer's literacy and usage of the value
added services offered by banks. The study is conducted with the help of suitable statistical tools. Interviews schedule is
also conducted to infer the details from the customer.


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