CHANGE IN ADVERTISEMENT WITH PACE OF TECHNOLOGY AND ITS IMPACT IN NEPALESE MARKET

Udgam Mishra

Abstract


With enhancement of globalization and world slowly turning itself as common playground the technological development has achieve its prime
place. From barter economy where people advertise their product from market where they meet buyer to modern world where every product are just
a click away, advertisement field has been change in versatile manner. Nepal being prime destination of attraction for many visitors and with
enlarges number of student moving away from native land every day has much more influence of western world if we do talk about its
advertisement. With nearly annual turnover of 5 to 6 billion Nepalese advertisement industry is not so far from other part of globe. From paper
advertisement to ads through digital media advertisement industry has also seen majority of change in use of technology. This paper therefore
sincerely try to address the changes that has happen in Nepalese market from ancient world to modern time along with that this paper want to
withdraw attention of all concern authority and panel of expert for their contribution from their pen since we find very few writings in advertisement
world of Nepal.


Keywords


Technological development, Barter economy

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