DEVELOPMENT COMMUNICATION APPROACHES AND ASHAS (ACCREDITED SOCIAL HEALTH ACTIVISTS) UNDER NATIONAL HEALTH MISSION: A FEASIBILITY STUDY IN SELECTED DISTRICTS OF GUJARAT, INDIA

Ms. Megha Sidhpura, Dr. Anjali Pahad

Abstract


National Health Mission has a prescribed roles and responsibilities for Accredited Social Health Activists (ASHAs). ASHAs are considered to be
the first port of Information and health care provider at community level.
The present study aimed at preparing profile of ASHAs and Development Communication Approaches used by them while performing their duties.
Thirty ASHAs from tribal, rural and urban area were selected purposively and in-depth interviews were conducted to gather the required data.
Major findings highlighted upon limited provision of Development Communication media by the Government. The Media usage of ASHAs are
also highlighted through the study that those media were used at optimum by the ASHAs. The selected ASHAs expressed their needs for new
Development Communication media and its timely supply to foster their performance and service delivery. It was suggested to develop need-based
media to facilitate strategic and effective communication activities at grassroot level.


Keywords


Accredited Social Health Activists (ASHAs), Development Communication approaches, Roles of ASHAs, National Health Mission,

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