TRANSFIGURING THE USER COGNITION PARADIGM OF CONVENTIONAL COMMERCIAL BUILDINGS

Ar. Aditi Mahajan

Abstract


In the present context, we tend to continually revolve around two core dimensions within every sector,that is advancement and innovation.The term innovation further leading to the idea of changing the age old perception and creating something new.Elaborating on the same aspect with respect to architecture,most of the user’s have a fixed mindset.i.e.

If posed with a question of imagining a house within few seconds,we all imagine a small dazzling house having a nice sloping roof that can be probably seen on a hill station.If we say a building, we all imagine the same vertical block depicting horizontal floors. If we say a temple, we  all image a intricately carved stone shikhara.Now for instance if asked to imagine a commercial building or an office space then we all perceive the same lavish iconic glass building forming a landmark of a region.

These series of fixed set of visual perceptions or imaginations of a structure forges the need to understand the thrust behind user cognition and postulate a methodology that lends in changing the existing paradigm of cognition which leans predominantly with respect to material rather than form in the context of commercial spaces. This paper deals with the design methodologies apropos cognition of commercial spaces based on qualitative data generated with the aid of survey, interview and observations.


Keywords


User Cognition, Paradigm, Commercial Buildings, Glass Building

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