MARKETING STRATEGIES OF INDIAN CEMENT INDUSTRY

Arun Kumar

Abstract


1.1 INTRODUCTION
India is world's second largest cement market both in
production and consumption. The country has cement
production capacity of 502 MTPA as of 2018. The outlook for
domestic cement sector is stable for October 2018 to March
2019 as over demand conditions remain steady. Real Estate
Market in India, which is expected to reach US$ 1 trillion by
2023 from US$ 120 billion in 2017 and Government initiative
Housing for All pushes demand of cement in India.


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