ATTITUDE OF CUSTOMERS TOWARDS PURCHASE OF SMALL CARS IN PARAMAKUDI TOWN-TAMIL NADU

Dr. G. Sivakumar

Abstract


INTRODUCTION
The story of the car is one of the most important and existing
chapters in the history of transport. World Wide, there are
more than 400 million passenger cars and over 100 million
light trucks such as vans and pick-ups. Most of the world's cars
are in the United States, Canada, Japan and Western Europe
and ways of life have changed greatly in all those countries
because of the car. Increased mobility for all types of people
has led to greater enjoyment of leisure time. The development
of the car has meant that city dwellers can travel into the
country for a relaxing treat and people can visit relatives living
in remote or distant areas.


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